![]() The term “humanist” is widely understood as the stance that human beings have importance over dogma and the naturally exclusive. As Walmart puts it, they are meant to be approachable to people of all social backgrounds. In business, humanist fonts are used for welcoming and inclusive feelings. A humanistic and sans serif typeface, Myriad Pro’s great for retailing and communicates “low prices…” Myriad Pro says “approachable” and “straightforward” and is easy to read. “We’ve selected a type family that gives Walmart a friendly, warm, and real voice: Myriad Pro. The most prominent is likely Walmart, which explained its font choice as follows: You can see examples of humanist typography in many businesses. ![]() If you don’t like a font’s default appearance, you have many editing tools to produce greater originality. You can add your personal touch with the right handwritten font. Colours are not invasive, a fact which is complemented by the soft edges and use of a very neutral grey. In the case of Taylor Swift’s albums, there’s a more simplistic, and thus relatable, use of handwritten type. ![]() The red colour is featured more prominently. There’s an anger to it that appears personal and works with the theme of the movie. Cruella’s handwritten font appears, well, cruel. It does so in different ways, but it always adds a touch that feels more personal. In both of these cases, handwritten text portrays personality. If you’re going to use a handwritten font in a title, why not use other handwritten fonts throughout your design? Often, as you see in these examples, handwritten fonts are art on their own. Taylor Swift is also helping bring handwritten fonts back with her albums “Folklore” and “Evermore”. You can edit your own handwritten fonts to become as eerie as this one, or even more so. The artsy cover had a lot to gain from its handwritten font. Examples Of Handwritten Typography in 2021ĭisney’s Cruella with Emma Stone is one such example.
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